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Rachael Conti Design
  • About
  • Work
  • Contact
  • Freelance
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Graphic designer interested in identity and information design.


About Me

Born and raised in Connecticut, with an affinity for horses and allergy to lactose. Even as a kid, I always knew I would end up in the creative field. I secretly wished I was Britney Spears, but clearly my agenda has transformed since then. Design is my passion and I believe in concept, process, and having fun.

Design Philosophy

I start with concept. Everything must have a purpose or function. For me aesthetics follow idea. I do not create something pretty or cool just because it is pretty or cool. There needs to be reason for every move.

I do this through research and process. I investigate the subject
in depth to gain better understanding and open my mind. With this extended knowledge, possibility turns to concept, then concept to product.

I accept that everything I make will not always work. So long as I push forward, experiment and act fearlessly, success will follow.

Goals

I see myself thriving in an independent design studio or advertising and marketing agency


 
“Failure is essential for discovery and successful design.”
— Vadim Gershman
 

"Failure is essential for discovery and good design."